The Klaz Technique

"I booked 2 commercials before I even finished THE Commercial Blueprint!"

Iris-

THE Commercial Blueprint is designed for actors who:

• Want to turn callbacks and avails into bookings. 
• Need a step by step process they can replicate over and over for their commercial auditions. 
• Feel like they're “winging” it and instead want to feel confident that they are sending in "bookable" auditions. 
• Want a solid foundation for Commercial auditions.

THE Commercial Blueprint shows you a step by step process for the following types of auditions: 

• Slates
• Reaction/non speaking auditions
• Inteview auditions
• Bite & smile auditions
• Improv auditions
• Scene auditions
• Speaking auditions

 Additional topics discussed in TCB:

• audition examples for each audition type so you get to see how the lessons are implemented in real time.
• self tape/zoom vs in the room
• handling product like a professional 
• memorizing copy quickly 
• solid commercial principles and the importance of tone
• nailing your eyelines
• Ace-ing your callbacks
• how to do multiple distinct takes
• copy analysis so you know what they they need in order to book you

Benefits of THE Commercial Bluerint vs other commercial classes:  

• The Commercial Blueprint lessons are prerecorded/on demand and they are available for you ANYTIME for you to revisit and review. In another words, THE Commercial Blueprint is yours forever. 

• You keep compressive PDFs and checklists for each module /audition type that you can use for your real life auditions so you can be sure you are turning in 'bookable' work. 

• Analysis you do in TCB will set you up to become own commercial guru.

• Three 2 hour Zoom Q&As with Kaz where you can get answers about TCB and/or real life audition situations. And if you cannot make a Q&A , do not worry, Q&As are recorded so you can watch the Q&As at your convenience.

• Audition examples by Kaz for each audition type that 'show' you the lessons in an audition format so you can see techniques in action.  

• You get feedback from a casting session runner that has real life in the room experience. 

How does THE Commercial Blueprint work? 

• Once enrolled in TCB, you will begin by doing  self tapes exercise and turning them in like you would a self tape audition. Then you watch TCB  lessons on the auditions types you turned in.  
• Once you have watched the lessons, you redo those same auditions with the techniques you learned in TCB. 
• Got questions? I got you! We will hold a Q&A 1x a month via zoom to answer any questions you may have about THE Commercial Blueprint or any question you may have about commercial auditions in general.
• You will also be part of a power group  in the program and you will each evaluate each others Commercial Blueprint auditions. 
• Kaz will also give written feedback.

Rinse and repeat for month 2 and 3 (with different commercial audition types).

• In month 3 you will turn in one of your TCB  redo auditions for the commercial session runner to give you feed back on your performance. 

Why a hybrid course and what do you mean by a hybrid course? 

Prerecorded/On demand lessons & Interactive

• Prerecorded/On Demand Lessons 

TCB lessons/modules are prerecorded and on demand so they are yours to keep and re-watch. FOREVER. You are able to revisit lessons/recorded modules whenever you want. Sometimes just reviewing techniques can shift you back into booking.

"As someone who is more of a visual learner this format was great for me. I don't mind taking notes etc but having them available for me in visual/audio format is great because it allowed me to focus entirely on the lesson vs having to worry about keeping up with note taking and if my hand got tired writing. Plus, if I didn't quite understand something, I could rewind!"

Danilo-

But also:

Acting is physical.

You need to try it on, practice it, and get feedback on what YOU are doing so YOU can learn to elevate your auditions. 

• 90 Day Interactive Portion of THE Blueprint: 

1. Actors turn in self tape auditions (15 in total). This allows actors to implement the lessons into an audition exercise. 
2. Actors will also peer evaluate a fellow actors work so they learn to analyze and look for the step by step process in auditions. Kaz will monitor and add any feedback missed. This will help the actor and the actor evaluating to understand how to implement TCB into their auditions. 
3. To ensure actors understand all Blueprint lessons, 1x month actor have a 2 hour Q&A with Kaz. She answers questions about TCB and questions. you may have about real life auditions.   Q&As are recorded and uploaded into the TCB so actors can watch at their convenience. 
4. Finally, actors  will have one of the auditions evaluated by a commercial session runner so they get an industry professionals feedback.

What does TCB includes?

• On-demand course with 10+ modules you get to keep forever (3+ hours of instruction)
• Audition examples by Kaz for each audition type that 'show' you the lessons in an audition format.
• PDFs of TCB techniques that you can use as notes/reminders for your real life auditions
• Checklists for each audition type that you can also keep and use for your real life auditions. 
• 3 zoom Q&As with Kaz (2 hrs each) total of 6 hours. This is recorded in case you are unable to attend. 
• Feedback from a peer actor and written feedback from Kaz
• Feedback from a commercial casting session runner on an audition 
• Member of TCB community group

Nuts & Bolts of THE Commercial Blueprint:

Starts March 1st 

$350

You can: 

Pay in Full 

or 

2 $175 installments

• Q&As with Kaz via Zoom: 
• MARCH 22th, Wednesday , 10am-12pm PST                               
• APRIL 19TH, Wednesday, 6pm-8pm PST                                          
• MAY 24TH, Wednesday, 10-12pm PST
• Commercial Session Director Feedback: Week of May 29th

TCB is nontransferable and nonrefundable

THE Commercial Blueprint is THE Blueprint/Process for Commercial Auditions

explore lessons topics by clicking on each module below

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