The Klaz Technique

"I booked 2 commercials before I even finished THE Commercial Blueprint!"

-Iris

THE Commercial Blueprint is designed for actors who:

• Want to turn callbacks and avails into bookings. 
• Need a step-by-step process they can replicate over and over for their commercial auditions. 
• Feel like they're “winging” it and instead want to feel confident that they are sending in "bookable" auditions. 
• Want a solid foundation for commercial auditions.

THE Commercial Blueprint shows you a step-by-step process for: 

• Slates
• Reaction/non speaking auditions
• Interview auditions
• Bite & smile auditions
• Improv auditions
• Scene auditions
• Speaking auditions

Plus:

• Audition examples, so you get to see how the lessons are implemented in real time
• Self tape/Zoom vs in-the-room
• Handling product like a professional 
• Solid commercial principles and the importance of tone
• Nailing your eyelines
• Acing your callbacks
• How to do multiple distinct takes
• Copy analysis, so you know what they need in order to book you
• FREE BONUS: Memorize quickly with the Off Book in 30 Min or Less commercial technique 
  
  Benefits of TCB:  

• The Commercial Blueprint lessons are prerecorded/on-demand and are available for you ANYTIME to revisit and review. THE Commercial Blueprint is yours forever. 

• You get to download PDFs and checklists for each audition type, so you can use for real life auditions and be sure you are turning in 'bookable' work. 

• Analysis you do in TCB will set you up to become your own commercial guru.

• Zoom Q&As & Kallbacks with Kaz where you can get answers about TCB and real life audition situations. We will also rework audition exercises Kallback style. Q&As/Kallbacks are recorded, so you can watch them at your convenience.

• Audition examples by Kaz that show you the lessons in an audition format so you can see the techniques in action.  

• Feedback from a commercial session runner that has real life in-the-room experience. 

How does It work?  

• TCB is based on 12 modules. Before watching each module you begin by turning in a self tape exercise with your current knowledge. 
• You then watch TCB module lesson on the audition type you turned in.  
• Once you have watched the lesson, you re-do the audition with the techniques you learned in TCB. 
• Got questions? We hold a Q&A every month, via Zoom, to answer any questions you may have about THE Commercial Blueprint or about commercial auditions in general.
• You are also a part of a power group, which fosters community and helps you evaluate 'the work' from an objective POV.  
• Kaz gives written feedback on your audition exercises. 
• At the end of the course, you will turn in ONE audition for a guest commercial session runner to give you feedback.

Hybrid course: 

Prerecorded lessons plus interactive assignments

• Prerecorded Lessons 

TCB modules are prerecorded, so they are yours to keep and re-watch. FOREVER. You are able to revisit modules whenever you want. Sometimes just reviewing techniques can shift you back into booking.

"As someone who is more of a visual learner, this format was great for me. It allowed me to focus entirely on the lesson vs having to worry about keeping up with note taking. Plus, if I didn't quite understand something, I could rewind!"

-Danilo

• Interactive Assignments:
  Acting is physical. You need to try it on, practice it, and get feedback on what YOU are doing so YOU can learn to elevate your auditions.

1. Actors turn in 15 self tape auditions. This allows you to implement the lessons into an audition exercise.
2. Actors will peer-evaluate fellow actors' work to learn how to analyze and look for the step-by-step process in auditions. Kaz monitors and adds feedback. This will help the actor performing and the actor evaluating understand how to implement TCB into their auditions. 
3. Every month, you will have a Live Q&A/Kallback with Kaz. 
4. Actors will have one audition evaluated by a commercial session runner to get industry feedback.

What does TCB include?

• On-demand course with 12 modules you get to keep forever 
• Audition examples by Kaz for each audition type which show you the lessons in an audition format.
• PDFs of TCB techniques that you can use for your real life auditions
• Checklists for each audition type that you can keep and use for your real life auditions. 
• Q&As with Kaz, recorded in case you are unable to attend. 
• Feedback from fellow actors and written feedback from Kaz
• Feedback from a commercial session runner on one audition 
• Membership in TCB community group
• BONUS Off Book In 30 Min or Less Commercial Technique ($75 value) FREE

Nuts & Bolts of THE Commercial Blueprint:

Starts Sept 6th

 $395 or 2 installments of $197.50

Dates: 

- Course Start Date: Sept 6th

-ZOOM Q&As/Kallbacks Wednesdays @ 10am PST (1x per month)

TCB is nontransferable and nonrefundable

THE Commercial Blueprint is THE Process for Commercial Auditions

list of module topics bellow

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